INTRODUCING
Ready to streamline your business, book your dream wedding cakes, and ensure happy couples leave you amazing reviews?
INTRODUCING
Ready to streamline your business, book your dream wedding cakes, and ensure happy couples leave you amazing reviews?
Whether you’re a hobby baker or a professional cake designer, this toolkit provides a great foundation for starting (or growing) your home bakery.
meet your instructor
I’m an award-winning Cake Artist, Youtuber and founder of Florea Cakes.
I teach home bakers how to create modern cake designs and build profitable cake businesses, so they can book high-end wedding cakes with confidence.
My cakes have been featured in magazines, TV commercials, and online publications worldwide.
Overworked and underpaid… I get it!
I’ve been exactly where you are.
When I started my cake-decorating business, I charged $65 for my first wedding cake.
Embarrassing? Yes.
However, I quickly realized that if I wanted to have a financially sustainable creative business that would give me enough freedom to make only the cakes I was excited about, I needed to develop my personal brand.
And after many years working in the wedding industry and creating showpieces for large corporate clients, TV commercials, and art museums, I want to teach you how to build a profitable wedding cake business from home and feel confident in charging premium prices and attracting your dream clients.
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Value $37 included
The biggest factor for clients deciding to book with you is your cake portfolio! It’s not just your cake designs or flavors, but your ENTIRE portfolio structure. What cakes do you share and what do the photos look like? What about the flavors and the pricing conversations? And how easy is it to book with you? Everything is important to your potential client.
With this template + video tutorial, I give away my biggest portfolio secrets (including my price sheet). This alone is ultimately why I was able to grow my wedding cake business successfully.
Value $197 included
Access my exact formula for calculating your cake prices based on the complexity of the design and not the hours it takes you to make the cake!
I will show you exactly what you need to upgrade in your business, so you can confidently charge premium prices for your cake designs, make sustainable profit in your business, and work with the best clients.
Value $47 included
These pre-written templates will help you make more money in your wedding cake business.
I created these detailed forms and contracts from my 18 years of experience in the wedding industry so that you can feel more confident from inquiry to delivery.
Value $97 included
When new clients hire you – you have to understand the process of making wedding cakes and guide your clients on that journey.
If you haven’t created a wedding cake or looking to improve your systems, this Masterclass will help you to feel confident and strategically nurture your new client, set firm boundaries, and help them get started with the next steps.
Value $97 included
This is an actionable hands-on workshop that guides you through a mindset and business audit, suggests the structure to prioritize your goals, and helps you choose the next step to gain momentum and set up your calendar for true success.
And, when you learn my process, you can do that in under 8 minutes, every time you feel stuck or unmotivated. It’s that powerful!
Value $27 included
Easy-to-edit email scripts for cake designers—sales and communication templates designed to help you attract your dream couples and effectively repel those who aren’t ready to pay your wedding cake prices.
This digital file includes four strategic scripts that you can use during the booking process.
I’m already booking HIGH-END wedding cakes!
I do appreciate all of your help in making my wedding cake business successful. I’m already booking wedding cakes with my new pricing structure from the portfolio template.
I’m already at $1k for a wedding cake. Onward to $2k!
I’m starting to be recognized in my community as a high-end wedding cake business. With your help, I made a mindset shift and it has really helped me grow in the wedding industry. I believe next year is going to be an amazing year for my business. I’m already booking high-end wedding cakes!
Patricia DiFondi
Design My Cake By Patty
With the Cake Business Blueprint, you will create a professional cake portfolio that will help you communicate your design style and confidently book your dream customers.
Outline all your pricing, packages, and flavor menu. Showcase your cake portfolio, and client testimonials, and provide clear instructions on how to book your services. These templates are completely customizable and can be printed or downloaded as a pdf file.
Leave no doubt in your clients’ minds about what they can expect from you.
This Cake Business Blueprint is perfect for home bakers, cake designers, and wedding cake artists.
*As this is a digital product, refunds are not applicable.
The Cake Business Blueprint
