INTRODUCING

The Cake Business Blueprint How to Start (or Grow) a Successful Wedding Cake Business from Home

Ready to streamline your business, book your dream wedding cakes, and ensure happy couples leave you amazing reviews?

sound familiar?

  • You thought it would be easier to start a cake business.
  • You’ve made a few ‘free’ cakes, hoping they would attract your dream clients.
  • You are frustrated with emails, contracts, forms, and all the paperwork you need to manage.
  • You don’t have a website to showcase your wedding cakes.
  • You feel that you can only attract couples who can’t afford your cakes.

Being isn't enough!

You need to be a business owner

If you want more dream clients, a consistent stream of orders, and an audience ready to buy, you must organize your home bakery for success.

What's Inside the Cake Business Blueprint:

  • Cake Portfolio Template: Pre-design Canva template to book your dream couples and sell your cakes without a website.
  • Cake Contract Forms and Templates: Cake Contract, Pick Up Instructions, Release of Liability Script, Rental Agreement, and Invoice Template. 
  • Wedding Cake Roadmap: Step-by-step guide to walk you through the cake-making process, from inquiry to delivery. 
  • BONUS: Email Sales Scripts: My Pre-written email sequence to book your dream clients and repel couples who are wrong for your business. 
  • BONUS: No Plan Business Plan: Actionable goal-setting Workshop to help you make decisions quickly and grow your business. 

let's build your cake business together (even if you are a home baker)!

Overworked and underpaid… I get it!

I’ve been exactly where you are.

When I started my cake-decorating business, I charged $65 for my first wedding cake.

Embarrassing? Yes.

However, I quickly realized that if I wanted to have a financially sustainable creative business that would give me enough freedom to make only the cakes I was excited about, I needed to develop my personal brand.

And after many years working in the wedding industry and creating showpieces for large corporate clients, TV commercials, and art museums, I want to teach you how to build a profitable wedding cake business from home and feel confident in charging premium prices and attracting your dream clients.

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The Cake Business Blueprint is for you if:

  • You’re a home baker, a hobby baker, a cake decorator, or a cake designer who wants to make more money by offering wedding cakes (even if you haven’t started your business yet).
  • You’ve struggled to find clients who are ready to pay your prices.
  • You’re exhausted with Instagram and ready to focus on serving higher-budget couples instead of chasing the algorithm and hoping they will discover you.
  • You feel stuck communicating your style and pricing to your dream clients and think that no one will buy a wedding cake from you.
  • You’ve been making birthday and celebration cakes for a while but not sure why you aren’t getting more wedding cake orders.
  • You are tired of recreating the boring Pinterest cake and you want your customers to book you for your designs and not the cheapest price.
  • You want to be recognized for your creative ideas and you are excited to see your cakes on a magazine cover. 

Whether you’re a hobby baker or a professional cake designer, this toolkit provides a great foundation for starting (or growing) your home bakery.

Here's what's included inside The Cake Business Blueprint:

Value $37 included

Cakes Portfolio Template in canva

showcase your wedding cakes
and book your dream clients with ease

The biggest factor for clients deciding to book with you is your cake portfolio! It’s not just your cake designs or flavors, but your ENTIRE portfolio structure. What cakes do you share and what do the photos look like? What about the flavors and the pricing conversations? And how easy is it to book with you? Everything is important to your potential client.

With this template + video tutorial, I give away my biggest portfolio secrets (including my price sheet). This alone is ultimately why I was able to grow my wedding cake business successfully.

pre-design canva template

Available in both sizes: US Letter & A4

offer & pricing verbiage included

Edit every element: text, color, photos

Value $47 included

The Complete Guide to Wedding Cake Contracts

communicate your pricing and services to potential clients and protect yourself

These pre-written templates will help you make more money in your wedding cake business.

I created these detailed forms and contracts from my 18 years of experience in the wedding industry so that you can feel more confident from inquiry to delivery.

Wedding Cake Contract template

Pick-up Instructions for clients

Release of Liability Script

Rental agreement for cake stands

professional invoice templates

Value $97 included

Wedding Cake Roadmap

Step-by-step guide to walk you through the cake-making process from inquiry to delivery.

When new clients hire you – you have to understand the process of making wedding cakes and guide your clients on that journey.

If you haven’t created a wedding cake or looking to improve your systems, this Masterclass will help you to feel confident and strategically nurture your new client, set firm boundaries, and help them get started with the next steps. 

8-Step Roadmap for Creating a Wedding Cake

client onboading guide

baking and decorating schedule

how to request testimonials

Value $97 included

BONUS: No Plan Business Plan

Actionable goal-setting Workshop to help you make decisions quickly and grow your business.

This is an actionable hands-on workshop that guides you through a mindset and business audit, suggests the structure to prioritize your goals, and helps you choose the next step to gain momentum and set up your calendar for true success.

And, when you learn my process, you can do that in under 8 minutes, every time you feel stuck or unmotivated. It’s that powerful!

pre-recorded workshop

printable workbook

daily planner for bakers

Value $27 included

BONUS: Email Sales Scripts

My Pre-written email sequence to book your dream clients and repel couples who are wrong for your business.

Easy-to-edit email scripts for cake designers—sales and communication templates designed to help you attract your dream couples and effectively repel those who aren’t ready to pay your wedding cake prices.

This digital file includes four strategic scripts that you can use during the booking process.

initial aout-responce email

pricing proposal email

client offboarding email

collaboration request email

I’m already booking HIGH-END wedding cakes!

I do appreciate all of your help in making my wedding cake business successful. I’m already booking wedding cakes with my new pricing structure from the portfolio template. 

I’m already at $1k for a wedding cake. Onward to $2k! 

I’m starting to be recognized in my community as a high-end wedding cake business. With your help, I made a mindset shift and it has really helped me grow in the wedding industry. I believe next year is going to be an amazing year for my business. I’m already booking high-end wedding cakes!

Patty DiFondi .jpeg

Patricia DiFondi 

Design My Cake By Patty

With the Cake Business Blueprint, you will create a professional cake portfolio that will help you communicate your design style and confidently book your dream customers.

Outline all your pricing, packages, and flavor menu. Showcase your cake portfolio, client testimonials, and provide clear instructions on how to book your services. These templates are completely customizable and can be reused as many times as you’d like.

Leave no doubt in your clients’ minds about what they can expect from you.

This Cake Business Blueprint is perfect for home bakers, cake designers, and wedding cake artists.

*As this is a digital product, refunds are not applicable.

+ Canva Digital Mockup Templates (Facebook Post)

The Cake Business Blueprint

The essential toolkit for home bakers and cake decorators to start (or grow) a profitable wedding cake business and book high-end clients with confidence. 

lifetime access + free updates

$ 47 ONE-TIME PAYMENT
  • CAKE PORTFOLIO TEMPLATE IN CANVA
  • Cake Contract Forms and Templates
  • mASTERCLASS: Wedding Cake Roadmap
  • BONUS: Email Sales Scripts
  • BONUS: No Plan Business Plan WORKSHOP
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